Develop and execute an integrated omnichannel strategy across Paid Media, Website, App, CRM, and plasma donor communications. Drive digital donor acquisition, retention, and reactivation initiatives across Europe. Manage and optimize digital marketing campaigns across platforms such as Google, Meta, and programmatic channels. Enhance website and app experiences to improve user engagement and conversion rates. Build and optimize CRM and lifecycle marketing programs across email, SMS, push notifications, and other digital channels.